Full-service social media marketing with strategy-led storytelling & community-first content — drive real impact, for every cause.
Digital marketing services
Paaighaam
NGO Marketing Experts
Karachi
We turn NGO missions into movements.
Full-service social media marketing built exclusively for NGOs, nonprofits, and welfare organizations in Pakistan.
Get Consultation# 01
Social Media Marketing
# 02
Field Video Production
# 03
Paid Advertising
# 04
Content Strategy
About Paaighaam
At Paaighaam, we don't just run campaigns — we amplify causes. Since 2025, our agency has been the dedicated voice for NGOs across Pakistan, from grassroots organizations to established nonprofits.
Content Creation & Management
50+
NGO Partners
Dedicated specialists ready to grow your organization's reach from awareness to action.
- Local NGOs30
- National NGOs14
- International8
A few more facts about us in numbers
500+
Campaigns Delivered
94%
Client Retention Rate
200K+
Community Reach
15+
Causes Championed
Every Great Cause
Deserves a Louder Voice
We turn your mission into a movement — connecting communities, inspiring donors, and making your impact impossible to ignore.
01.
Content
creation
Scroll-stopping creatives, carousels, and cause-driven visuals built for your NGO brand and donor audiences.
02.
Social media
management
Daily posting, community care, and page moderation — keeping your presence active, trusted, and on-mission.
03.
Performance
Marketing
Paid campaigns engineered for donor acquisition — optimized for cost-per-donor, not vanity metrics.
04.
Content
production
On-ground video and field storytelling that captures real impact and moves supporters to act.
Partner with NGOs that Trust Us to Amplify Their Mission
We Speak the Language
of Every Cause
From education to emergency relief — Paaighaam delivers tailored social media strategies that resonate with every type of NGO and the communities they serve.
Empowering Communities
Learn More →Education & Literacy
Schools, literacy programs, and youth education initiatives.
Health & Medical
Hospitals, free clinics, and public health campaigns.
Orphan Care
Orphanages and child welfare support programs.
Disaster Relief
Flood response, emergency aid, and relief campaigns.
Islamic Trusts & Waqf
Zakat bodies, mosque programs, and Sadaqah projects.
Rights & Advocacy
Policy advocacy, awareness, and civil society groups.
Driving Sustainable Action
Our Strategy →Real Voices, Real Impact
Behind every campaign is a community that believed in change. Here's what the NGOs we've walked alongside have to say about the journey.
Paaighaam understood our mission from day one. They didn't just manage our social media — they helped us find our voice online. Our Ramadan campaign was the most successful we've ever run.
Ayesha Rahman
@ayesha.welfare
As a small NGO, we were hesitant about marketing costs. Paaighaam worked within our budget without cutting corners. The reporting is clear and honest — exactly what our board needed.
Omar Siddiqui
@omar.health
They came to the ground, filmed our work, and donations increased within days of the first reel going live. That field storytelling changed everything for us.
Sara Malik
@sara.education
From emergency appeals to year-round content, Paaighaam treats our cause like it matters — because it does. Professional, fast, and deeply aligned with our values.
Hassan Ali
@hassan.relief
Our diaspora campaigns finally reached the right audiences. Cost-per-donor dropped and recurring gifts grew. Highly recommend for any Pakistan-based NGO.
Nadia Khan
@nadia.fundraise
Paaighaam feels like an extension of our own team. Transparent process, strong creatives, and a genuine understanding of Pakistani giving culture.
Bilal Ahmed
@bilal.trust
Choose the Plan That
Fits Your Cause
Transparent pricing built for NGOs — no hidden fees, no fluff. Just real impact at every budget.
Starter
Perfect for small, grassroots NGOs building their first digital presence.
PKR 50,000/ month
- Facebook & Instagram
- 8 Posts/month — 4 Reels + 4 Static
- Captions & Content Copywriting
- Monthly Content Calendar
- Hashtag & Organic Strategy
- Community Management
- Monthly Performance Report
- Dedicated Account Manager
Growth
Most PopularFor growing NGOs ready to expand reach and attract donors.
PKR 85,000/ month
- Facebook, Instagram & YouTube
- 12 Posts + 8 Stories/month
- 8 Reels + 1 Long-Form YouTube Video
- Paid Ad Strategy & Creative (1 Campaign)
- Community Management
- Monthly Performance Report
- Dedicated Account Manager
Professional
For established NGOs running active, multi-platform donor programs.
PKR 150,000/ month
- Facebook, Instagram, TikTok & YouTube
- 15 Posts + 12 Stories/month
- 10 Reels + 3 Long-Form Videos
- 2–3 Paid Campaigns/month (Meta, Google, YouTube & TikTok)
- Full-Funnel Ad Strategy
- Daily Community Management
- WhatsApp Donor Query Support
- Monthly Report with Insights
- Dedicated Account Manager
Customized Plan
Built around your mission, timeline, and budget.
- Strategy
- Content
- Ads & Reporting
Custom/ quote
Get StartedMeet our founder
Mr. Farrukh Obaid Usmani
Paaighaam was born from a simple belief — that the most powerful work in Pakistan often goes unseen. We are the dedicated voice for NGOs, charities, and welfare organizations, turning silent struggles into stories that move hearts, open wallets, and inspire communities to act.
95%
Complete customer satisfaction
10+
Innovation and valuable insight
2M+
Highly efficient campaign reach
FAQ
Frequently Asked Questions
No. Paaighaam works 100% exclusively with NGOs, nonprofits, welfare trusts, and social enterprises. This focus is what makes our work fundamentally different — we never dilute our attention with commercial clients.
Ready to Amplify Your Cause?
Partner with a team that works exclusively with NGOs — in strategy, field production, paid media, and donor acquisition. Let's build something that actually matters.
Ready to Start?
Book a 30-minute call with our team
Tell us where you're stuck — awareness, donor acquisition, content, or all three. We'll map a clear next step and show you what working with an NGO-only marketing team looks like.
30-Minute Strategy Call
No pitch. Just clarity on your next step.
NGO-Exclusive Focus
Built only for non-profits, charities, and trusts.