We measure success by lives impacted, funds raised, and long-term donor trust — not vanity metrics.
FUNDRAISING APPEALS
Structured a month-long Ramadan campaign for a welfare NGO — daily content, emotional storytelling, donor journey mapping, and Zakat-specific messaging.
FIELD STORYTELLING
Deployed production team across 3 active project sites — captured beneficiary stories, field footage, before/after documentation, and volunteer testimonials.
DONOR ACQUISITION
Built Meta Ad campaigns targeting Pakistani diaspora communities in the UK, UAE, and Canada — audiences with high intent to give to Pakistan-based causes.
Behind every campaign is a community that believed in change. Here's what the NGOs we've walked alongside have to say about the journey.
Paaighaam understood our mission from day one. They didn't just manage our social media — they helped us find our voice online. Our Ramadan campaign was the most successful we've ever run.
Ayesha Rahman
@ayesha.welfare
As a small NGO, we were hesitant about marketing costs. Paaighaam worked within our budget without cutting corners. The reporting is clear and honest — exactly what our board needed.
Omar Siddiqui
@omar.health
They came to the ground, filmed our work, and donations increased within days of the first reel going live. That field storytelling changed everything for us.
Sara Malik
@sara.education
From emergency appeals to year-round content, Paaighaam treats our cause like it matters — because it does. Professional, fast, and deeply aligned with our values.
Hassan Ali
@hassan.relief
Our diaspora campaigns finally reached the right audiences. Cost-per-donor dropped and recurring gifts grew. Highly recommend for any Pakistan-based NGO.
Nadia Khan
@nadia.fundraise
Paaighaam feels like an extension of our own team. Transparent process, strong creatives, and a genuine understanding of Pakistani giving culture.
Bilal Ahmed
@bilal.trust
Partner with a team that works exclusively with NGOs — in strategy, field production, paid media, and donor acquisition. Let's build something that actually matters.
